I help teams IT turn complex ideas into simple products people trust ✨
I’m Gigi, a Product Designer & UX Strategist with 4+ years in B2B SaaS, fintech and health/ABA. I blend user-centered design, content strategy and AI-assisted workflows to ship products that align user needs and business goals.
I help teams IT turn complex ideas into simple products people trust ✨
I help teams IT turn complex ideas into simple products people trust ✨
I’m Gigi, a Product Designer & UX Strategist with 4+ years in B2B SaaS, fintech and health/ABA. I blend user-centered design, content strategy and AI-assisted workflows to ship products that align user needs and business goals.
I’m Gigi, a Product Designer & UX Strategist with 4+ years in B2B SaaS, fintech and health/ABA. I blend user-centered design, content strategy and AI-assisted workflows to ship products that align user needs and business goals.
See my work
See my work
See my work
Email me to contact@gigiux,com
Email me to contact@gigiux,com
Email me to contact@gigiux,com
Product Designer • UX Strategy • Content & AI
Product Designer • Content & AI
Product Designer • UX Strategy • Content & AI
Product Designer • Content & AI
Product Designer • UX Strategy • Content & AI
Product Designer • Content & AI
I helped BHField create LusisPro to simplify the pre-clearance process for children with autism in the U.S.
I helped BHField create LusisPro to simplify the pre-clearance process for children with autism in the U.S.
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I improved the BHField experience so that clients can have a self-service enrollment space for clinic services.
I also redesigned the interfaces of the AI-powered tools for the professionals working at the company.
I improved the BHField experience so that clients can have a self-service enrollment space for clinic services.
I also redesigned the interfaces of the AI-powered tools for the professionals working at the company.
I collaborated with the Siebel by Oracle technical team at Banco Nación to improve the APC interface experience for commercial management for clients.
I collaborated with the Siebel by Oracle technical team at Banco Nación to improve the APC interface experience for commercial management for clients.
I collaborated with the Siebel technical team at Banco Nación to improve the APC interface experience for commercial management for clients.
I collaborated with the Siebel technical team at Banco Nación to improve the APC interface experience for commercial management for clients.
I improved the BHField experience so that clients can have a self-service enrollment space for clinic services.
I also redesigned the interfaces of the AI-powered tools for the professionals working at the company.
Misc works
Misc works
Misc works
Misc works
Design and build a high-conversion flow for a gym chain in Mexico with Wheatleads.
Design and build a high-conversion flow for a gym chain in Mexico with Wheatleads.
Design and build a high-conversion flow for a gym chain in Mexico with Wheatleads.
Design and build a high-conversion flow for a gym chain in Mexico with Wheatleads.
I created a Design System, handoff processes, and improved a B2B SaaS product interface.
I created a Design System, handoff processes, and improved a B2B SaaS product interface.
I created a Design System, handoff processes, and improved a B2B SaaS product interface.
I created a Design System, handoff processes, and improved a B2B SaaS product interface.
I redesigned the experience of an artificial ventilator through a layout iteration.
I redesigned the experience of an artificial ventilator through a layout iteration.
I redesigned the experience of an artificial ventilator through a layout iteration.
I collaborated with DESE Estudio managing projects for the legal industry in LATAM
I collaborated with DESE Estudio managing projects for the legal industry in LATAM
I collaborated with DESE Estudio managing projects for the legal industry in LATAM
I created a hybrid experience for a 15th-century themed barbershop in collaboration with DESE Studio
I created a hybrid experience for a 15th-century themed barbershop in collaboration with DESE Studio
I created a hybrid experience for a 15th-century themed barbershop in collaboration with DESE Studio
I was in charge of improving the digital experiences for a traditional bank.
I was in charge of improving the digital experiences for a traditional bank.
I was in charge of improving the digital experiences for a traditional bank.
I was in charge of improving the digital experiences for a traditional bank.
I created a hybrid experience for a 15th-century themed barbershop in collaboration with DESE Studio
I collaborated with DESE Estudio managing projects for the legal industry in LATAM
I redesigned the experience of an artificial ventilator through a layout iteration.
What they say about me when I work
What they say about me when I work
What they say about me when I work
What they say about me when I work
These people, besides being lovely, give their opinions on my impact.
These people, besides being lovely, give their opinions on my impact.
These people, besides being lovely, give their opinions on my impact.
These people, besides being lovely, give their opinions on my impact.
Leading Gisela has been an absolute delight. She consistently demonstrates a remarkable talent for crafting innovative design solutions that are inherently user-centric. What sets her apart is her remarkable foresight, enabling her to anticipate design needs effectively.
Leading Gisela has been an absolute delight. She consistently demonstrates a remarkable talent for crafting innovative design solutions that are inherently user-centric. What sets her apart is her remarkable foresight, enabling her to anticipate design needs effectively.
Leading Gisela has been an absolute delight. She consistently demonstrates a remarkable talent for crafting innovative design solutions that are inherently user-centric. What sets her apart is her remarkable foresight, enabling her to anticipate design needs effectively.
Ariel Alejandro Ibañez
Ariel Alejandro Ibañez
Ariel Alejandro Ibañez
Lead Ux @SwagCharm
Lead Ux @SwagCharm
Lead Ux @SwagCharm
As soon as I started working with Gisela I was astounded due to her professionalism and commitment. She strives to achieve goals the way they should.
Furthermore, her empathy made us a team as a whole, not just separate parts wondering how to be a unit.
As soon as I started working with Gisela I was astounded due to her professionalism and commitment. She strives to achieve goals the way they should.
Furthermore, her empathy made us a team as a whole, not just separate parts wondering how to be a unit.
As soon as I started working with Gisela I was astounded due to her professionalism and commitment. She strives to achieve goals the way they should.
Furthermore, her empathy made us a team as a whole, not just separate parts wondering how to be a unit.
Matias LLapur
Matias LLapur
Matias LLapur
Dev Ops @BancoMacro
Dev Ops @BancoMacro
Dev Ops @BancoMacro
Gisela is a star. During our time together at Dynamo, she proved to be overqualified for the position, and the designs she presented were beyond excellent. She coached and supported a process change in Interarea (IT-Product), contributing her expertise in methodologies such as Design Thinking.
Gisela is a star. During our time together at Dynamo, she proved to be overqualified for the position, and the designs she presented were beyond excellent. She coached and supported a process change in Interarea (IT-Product), contributing her expertise in methodologies such as Design Thinking.
Gisela is a star. During our time together at Dynamo, she proved to be overqualified for the position, and the designs she presented were beyond excellent. She coached and supported a process change in Interarea (IT-Product), contributing her expertise in methodologies such as Design Thinking.
Julian Martín
Julian Martín
Julian Martín
Scrum Master @Dynamo
Scrum M @Dynamo
Scrum Master @Dynamo
Gisela is a truly pleasant person to work with. She is constantly looking to improve usability and user satisfaction thanks to her great ability to understand and address the needs that arise, and even those that aren't directly stated.
Gisela is a truly pleasant person to work with. She is constantly looking to improve usability and user satisfaction thanks to her great ability to understand and address the needs that arise, and even those that aren't directly stated.
Gisela is a truly pleasant person to work with. She is constantly looking to improve usability and user satisfaction thanks to her great ability to understand and address the needs that arise, and even those that aren't directly stated.
Agustina Falcón
Agustina Falcón
Agustina Falcón
Account manager @Dynamo
Account M @Dynamo
Account manager @Dynamo
We had the opportunity to work on the interface and user experience redesign project for Tecme, an Argentinian company that manufactures mechanical ventilators and supplies them both nationally and internationally.
We had the opportunity to work on the interface and user experience redesign project for Tecme, an Argentinian company that manufactures mechanical ventilators and supplies them both nationally and internationally.
We had the opportunity to work on the interface and user experience redesign project for Tecme, an Argentinian company that manufactures mechanical ventilators and supplies them both nationally and internationally.
Denise Esquivel Arias
Denise Esquivel Arias
Denise Esquivel Arias
UX-UI Designer @Churrasco
UX/UI Designer @Churrasco
UX-UI Designer @Churrasco
Gisela has a natural gift for understanding users' needs and desires, which is clearly reflected in her work. She always takes a user-centered approach, ensuring that every design is not only aesthetically pleasing but also functional and easy to use.
Gisela has a natural gift for understanding users' needs and desires, which is clearly reflected in her work. She always takes a user-centered approach, ensuring that every design is not only aesthetically pleasing but also functional and easy to use.
Gisela has a natural gift for understanding users' needs and desires, which is clearly reflected in her work. She always takes a user-centered approach, ensuring that every design is not only aesthetically pleasing but also functional and easy to use.
Galo Salerno
Galo Salerno
Galo Salerno
Tech Leader @Dynamo
Technical L @Dynamo
Tech Leader @Dynamo
These are my terreneitor UX superpowers
These are my terreneitor
UX superpowers
These are my terreneitor
UX superpowers
Although I wish my superpower was singing in the shower, these are the pillars
of my work approach.
Although I wish my superpower was singing in the shower, these are the pillars of my work approach.
Although I wish my superpower was singing in the shower, these are the pillars of my work approach.
Product Thinking
Product Thinking
I don’t just design screens; I start from business goals, define the problem, and prioritize what’s worth building. I’m comfortable talking roadmaps, metrics, and trade-offs with PMs, founders, and engineering.
I don’t just design screens; I start from business goals, define the problem, and prioritize what’s worth building. I’m comfortable talking roadmaps, metrics, and trade-offs with PMs, founders, and engineering.
AI-Powered Workflows
AI-Powered Workflows
I use generative AI across the product lifecycle to synthesize research, explore options, and document decisions. It doesn’t replace my judgment—it accelerates it, helping me test ideas and ask better questions faster.
I use generative AI across the product lifecycle to synthesize research, explore options, and document decisions. It doesn’t replace my judgment—it accelerates it, helping me test ideas and ask better questions faster.
I make the complex simple.
I make the complex simple.
I turn messy data, processes, and requirements into clear, actionable flows. I listen, ask questions, and translate conversations into structures and tasks so complex work feels calm, understandable, and doable.
I turn messy data, processes, and requirements into clear, actionable flows. I listen, ask questions, and translate conversations into structures and tasks so complex work feels calm, understandable, and doable.
Extreme ownership and collaboration
Extreme ownership and collaboration
I stay involved end-to-end: from understanding context to handoff and post-release follow-up with devs. I like to facilitate sessions where clinical, business, and tech teams co-decide, so design choices are shared and sustainable.
I stay involved end-to-end: from understanding context to handoff and post-release follow-up with devs. I like to facilitate sessions where clinical, business, and tech teams co-decide, so design choices are shared and sustainable.
My principals tools
My principals tools
Hi, I'm Gigi, your best buddy for discussing The Office.
Hi, I'm Gigi, your best buddy for discussing The Office.
Hi, I'm Gigi, your best buddy for discussing The Office.
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Hi, I'm Gigi, your best buddy for discussing The Office.
I was born in Mar de Ajó, a beach south of Buenos Aires, but I've lived in the Palermo neighborhood of Buenos Aires for the last 10 years.
I'm a mom, an artist, a golfing wife, and a radio host in my spare time.
I started in physical education, had a successful career in the arts, but after studying investigative journalism and many coding tutorials... I found my niche in designing things.
I've been working in communications for over 7 years, 5 of them professionally in UX.
Now, I'm fortunate enough to be able to work in technology to support my family and travel the world.
I was born in Mar de Ajó, a beach south of Buenos Aires, but I've lived in the Palermo neighborhood of Buenos Aires for the last 10 years.
I'm a mom, an artist, a golfing wife, and a radio host in my spare time.
I started in physical education, had a successful career in the arts, but after studying investigative journalism and many coding tutorials... I found my niche in designing things.
I've been working in communications for over 7 years, 5 of them professionally in UX.
Now, I'm fortunate enough to be able to work in technology to support my family and travel the world.
I was born in Mar de Ajó, a beach south of Buenos Aires, but I've lived in the Palermo neighborhood of Buenos Aires for the last 10 years.
I'm a mom, an artist, a golfing wife, and a radio host in my spare time.
I started in physical education, had a successful career in the arts, but after studying investigative journalism and many coding tutorials... I found my niche in designing things.
I've been working in communications for over 7 years, 5 of them professionally in UX.
Now, I'm fortunate enough to be able to work in technology to support my family and travel the world.
If you have an idea or project, let's talk about it
and have some mate 🧉
If you have an idea or project, let's talk about it and have some mate 🧉
Follow me
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Made with love by Gigi ❤️
Follow me
© All rights reserved
Made with love by Gigi ❤️
Follow me
© All rights reserved
Made with love by Gigi ❤️